Have you ever heard someone say that owning a business is simple?
No…
Being a business owner is not an easy game to play. It is a long journey through an arcade full of unexpected obstacles. One of the most serious issues that small businesses confront is a lack of adequate marketing.
When you start a business, you are not given a handbook with all the A-Zs of marketing and marketing plans for your company. It is critical to examine the quantity of competition you face, since it is outnumbering your expectations every day, and IT WILL!
According to statistics[1], around 4.62 billion people around the world use social media – and as a business owner, you have the chance to tap into this broad audience. How? Social media marketing. Today, social media is one of the biggest solutions for marketing start-up businesses.
Many business owners have been hiring and looking for a virtual assistant for social media who know the play-by-play in social media marketing. In this blog, I’m going to spill some of our skilled VAs' top secrets in soc-med marketing and management.
1. Use social media management apps
While the consistency of posting depends on the platform, posting information on a regular basis is usually a good rule of thumb to follow. Creating a content calendar for each platform, which is also linked to a social media strategy, is another approach to staying on track. There are some free online tools you can use to easily track and schedule your social media posts. You can use later.com, Facebook Creator Studio, Canva, Planable, and many more.
These tools will help you lay out what kind of content to post over a long period. And post automatically even when you’re offline. You can start introducing these apps to your virtual assistant to study, or hire a virtual assistant who already has experience using these apps.
2. Be consistent
Regardless of the size of your company or the platform you use, keep the following elements in mind:
Brand identity
Message from the brand
Frequency of posting
Hashtags
And, if your company is just starting on social media, quality can be more important than quantity. Don't overextend yourself. Instead of being inconsistent across 5 networks, focus on posting useful material on 1-2 platforms.
3. Engagement
Engaging with your followers is essential for creating a community and appearing more personal. Among the options are:
Likes and responses to comments
Streaming in real time
Developing polls and quizzes
Engagement and staying connected with your audience are important. It serves as an active call to action and at the same shows how approachable you are, especially if you’re offering services and skills. Most business owners who venture online find their target market with the help of their virtual assistants who help with the preparation for their online engagement activities.
Bottom Line
It takes a lot of experience to establish self-discipline and drive even to develop just the mental process for dealing with minor business problems and challenges. There will always be bumps and stumbling blocks in this entrepreneurial journey, but the end result is always worth it!
If you need help in social media management we are here to help you. Book a call with 8point8 and instantly get a skilled virtual assistant team to work for you.
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